From the age of 3, it wasn’t unusual for the people in the town of Orbost to see me singing in my parent’s fashion shop window. Fast forward a few decades and living in Melbourne, my passion for small retail business has come full circle.
At 21 venturing to Europe was high on my list of priorities. I travelled in the hope of finding a career and, a year on, I finally met a girl in a London backpackers hotel who explained to me her career as a Visual Merchandiser. I knew exactly at that moment what I had to do.
Several years on and my roles in Visual Merchandising (VM) have evolved from humble retail beginnings. Graduating VM at RMIT I went on to make props with event managers and creating elaborate displays at David Jones, Freedom, Country Road and the TVSN channel.
Working my way up I progressed to roles with Witchery as the Creative window concept co-coordinator, Fashion Brands as ANZ VM Manager and The Just Group as the ANZ Creative VM Manager.
Never missing an opportunity, freelance also became a large part of my career, incorporating styling, props, photography, set dressing and design wherever I could.
After 20 years in the industry I’m still thankful to the stranger I met and to this day I’m still as dedicated to the belief that Visual Merchandising makes an enormous contribution to the design business in many avenues. Believing that along with creative intuition and vision, a Visual Merchandisers craft is to understand the science of design principles, strategy, colour influences and spacial analysing. A craft I have learnt and practiced successfully for many years within all avenues of the design industry.
From the little spot in my parent’s small business retail store, this is where my journey has led me. Starting my own small business journey in 2013 my approach is to provide affordable creative concepts and solutions around small and boutique business and events in Melbourne through
Please view our services to find out more about some exciting new creative opportunities for your business, event and home and see how we can help your vision come to life.